♦ Full Store View
The Complete Storefront
A full scroll of the Vitly homepage — from hero banner to footer — showing the complete shopping experience designed and built on Shopify.
♦ Shopify Design & Development — Client Project
♦ Project Overview
Vitly Nutrition is a UK-based health and wellness brand selling premium vitamin gummy supplements — from Apple Cider Vinegar and Omega 3-6-9 to Hair, Skin & Nails and Pre+Pro Biotic blends. They are one of the UK and Europe's first B Corp Certified gummy nutrition brands.
The brief was to design and build a full Shopify storefront that matched the brand's vibrant, health-forward identity — using bold lifestyle photography, a warm teal and cream colour palette, and a clean layout that guides shoppers from discovery through to checkout with minimal friction.
Every section was designed with conversion in mind: a high-impact hero, a scrolling ingredient marquee, editorial split-layout philosophy sections, a bestsellers product grid with sale badges, a features trust bar, and a campaign lifestyle section — all built on Shopify for easy client management.
♦ Full Store View
A full scroll of the Vitly homepage — from hero banner to footer — showing the complete shopping experience designed and built on Shopify.
♦ Section Breakdown
A closer look at the key sections of the store — each designed to serve a specific purpose in the customer journey.
♦ What Was Built
Every element of the store was built to reflect Vitly's brand positioning — playful, health-conscious, science-backed, and trustworthy.
♦ Brand Colours
The store's colour palette reflects the brand's health-forward personality — warm teal as the primary brand colour, a soft cream for warmth, a bold purple for premium sections, and citrus orange for energy and vibrancy.
♦ Results
I build custom Shopify stores that look great and convert — designed around your brand, your products, and your customers.
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